We conducted quantitative research, as well as signing up to Shopify's app from the target users perspective. This allowed us to gain valuable user insights and pinpoint a gap that existed between the Shopify App Store and novice merchants.
66% of entrepreneurs don’t have prior business or e-commerce education.
Most Shopify merchants are first time entrepreneurs.
Only 9% of entrepreneurs have a bachelor’s degree un business.
App Store Research:
87% of merchants use third-party apps
Apps provide tremendous benefits and functionalities to boost merchants' online store.
With over 8,000 apps, new merchants can be overwhelmed by the options available.