Given the limited time of 24 hours, we had to be nimble and flexible, modifying the design-thinking process to fit the constraints of our allotted time. Despite this, we remained committed to creating a user-centered solution, ensuring that our design approach kept the user's needs at the forefront of our work.
We conducted quantitative research, as well as signing up to Shopify's app from the target users perspective. This allowed us to gain valuable user insights and pinpoint a gap that existed between the Shopify App Store and novice merchants.
66% of entrepreneurs don’t have prior business or e-commerce education.
Most Shopify merchants are first time entrepreneurs.
Only 9% of entrepreneurs have a bachelor’s degree un business.
App Store Research:
87% of merchants use third-party apps
Apps provide tremendous benefits and functionalities to boost merchants' online store.
With over 8,000 apps, new merchants can be overwhelmed by the options available.
Ultimately, our team crafted a custom onboarding journey for aspiring Shopify merchants. By leveraging data-driven insights, we successfully mitigated the entry barriers faced by new entrepreneurs, providing them with tailored app recommendations that align precisely with their unique business requirements.